Privacera Announces the General Availability of Its Generative AI Governance Solution Providing a Unified Platform for Data and AI Security

Innovate with GenAI without compromising on data privacy or security 

FREMONT, Calif. – October 24, 2023 – Privacera, the AI and data security governance company founded by the creators of Apache Ranger™ and the industry’s first comprehensive generative AI governance solution, today announced the General Availability (GA) of Privacera AI Governance (PAIG). PAIG allows organizations to securely innovate with generative AI (GenAI) technologies by securing the entire AI application lifecycle, from discovery and securing of sensitive fine-tuning data, Retrieval Augmented Generation (RAG) and user interactions feeding into AI-powered models, to model outputs as well as continuous monitoring of AI governance through comprehensive audit trails. Securing sensitive data and managing other risks with AI applications is crucial to enable organizations to accelerate their GenAI product strategies. 

The emergence of Large Language Models (LLMs) is providing a vast range of opportunities to innovate and refine new experiences and products. Whether it’s content creation, developing new experiences around virtual assistance or improved productivity around code development, smaller and larger data-driven organizations are going to invest in diverse LLM-powered applications. With these opportunities, there is an increased need to secure and govern the use of LLMs within and outside of any enterprise, small or large. Such risks include sensitive and unauthorized data exposure, IP leakage, abuse of models, and regulatory compliance failures. 

“With PAIG, Privacera is becoming the unified AI and data security platform for today’s modern data applications and products,” said Balaji Ganesan, co-founder and CEO of Privacera.  “Data-driven organizations need to think about how GenAI fits in their overall security and governance strategy. This will enable them to achieve enterprise-grade security in order to fully leverage GenAI to transform their businesses without exposing the business to unacceptable risk. Our new product capabilities allow enterprises to secure the end-to-end lifecycle for data and AI applications – from fine-tuning the LLMs, protecting VectorDB to validating and monitoring user prompts and replies to AI at scale.” 

PAIG enables organizations to responsibly leverage the power of GenAI by providing deep visibility into risks across use of any model and help enterprise teams to apply consistent controls to both AI applications and the underlying data required to train and fine-tune the AI applications. PAIG has been designed to be open and flexible to protect a range of GenAI applications, models and data – whether it’s structured, semi-structured or fully unstructured data sets. This design principle is particularly relevant as organizations are increasingly looking to apply GenAI techniques to a broad range of use cases to extract, organize and derive critical insights. 

PAIG offers the following key capabilities: 

• Discover and classify sensitive data used to train, or fine-tune custom or generally available GenAI models and VectorDB
• Protect models and VectorDB from being exposed to sensitive training or tuning data
• Secure and continuously protect models from sensitive data prompt inputs and outputs with allow/deny, masking, or redaction of sensitive data in real-time 
• Comprehensive observability alongside built-in dashboards and user query analytics which provide enhanced transparency on who accessed what AI applications, what sensitive data was accessed or denied, what sensitive data assets are leveraged for each AI application, and what data protection policies are in place for each AI application
• Ability to easily integrate with existing security monitoring and management tools 
• Open and extensible SDK to integrate seamlessly into your GenAI applications and LLM libraries

Visit Privacera’s website to request a demo on PAIG or to learn about GenAI Governance.

About Privacera
Privacera, based in Fremont, CA, was founded in 2016 by the creators of Apache Ranger™ and Apache Atlas. Delivering trusted and timely access to data consumers, Privacera provides data privacy, security, and governance through its SaaS-based unified data security platform. Privacera’s latest innovation, Privacera AI Governance (PAIG), is the industry’s first AI data security governance solution. Privacera serves Fortune 500 clients across finance, insurance, life sciences, retail, media, consumer, and government entities. The company achieved AWS Data and Analytics Competency Status and partners with and supports leading data sources, including AWS, Snowflake, Databricks, Azure and Google. Privacera is recognized as a leader in the 2023 GigaOm Radar for Data Governance, was named a 2022 CISO Choice Awards Finalist, and received the 2022 Digital Innovator Award. The company is also named a “Sample Vendor” for data security platforms in the Gartner® Hype Cycle™ for Data Security, 2023. Learn more at Privacera.com.

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